Ukrainian-founded AI fintech startup GRO is set to establish its headquarters in Doha after securing backing from Qatar’s newly launched GrowthX Capital, marking another step in Qatar’s efforts to attract international startups and technology-driven companies.

The company, founded by Mariia Shevchenko alongside Ukrainian and German co-founders, first connected with Qatari investors during Web Summit Qatar. Following those meetings, GRO decided to use Doha as its base for its next stage of growth and wider expansion across the Middle East.

Shevchenko has said she plans to relocate to Qatar full-time as the company enters a new phase of development, reflecting the growing role of Doha as a regional hub for international founders, fintech innovation, and AI-enabled products.

Investment Announced Alongside GrowthX Capital Launch

The investment was announced during a signing ceremony hosted at Qatar Chamber, alongside the official launch of GrowthX Capital, a new venture capital initiative founded by Snoonu CEO Hamad Al-Hajri.

The event brought together key figures from Qatar’s business and investment ecosystem, including representatives from Qatar Chamber, Qatar Financial Centre, and the Ukrainian Business Forum in Qatar. The presence of Ukrainian Ambassador to Qatar Andrii Kuzmenko also highlighted the broader diplomatic and commercial significance of the agreement.

GrowthX Capital is positioning itself as a fund focused on backing high-potential startups and attracting global founders to Qatar. The fund’s wider investment plans are expected to support Qatar’s ambition to strengthen its innovation economy and build a more diversified, knowledge-based private sector.

AI Financial Assistant With Privacy at Its Core

GRO is developing an AI-powered financial assistant designed to help users manage spending, make better financial decisions, and improve financial literacy. The platform is being built for both adults and families, with parental-control features also under development.

A key focus for the company is financial privacy. Shevchenko has emphasized that personal financial data requires strong protection, and the team is working on a closed-system architecture to support that goal.

The startup’s German team members are expected to contribute expertise in privacy-focused systems and parental-control technologies, strengthening the platform’s appeal in markets where data protection and trust are central to fintech adoption.

Qatar-Ukraine Business Ties Gain Momentum

The agreement has also been framed as a sign of strengthening business relations between Qatar and Ukraine. Ukrainian officials and business representatives welcomed the investment as an example of how Qatar’s capital, infrastructure, and regional market access can combine with Ukraine’s growing technology talent and startup ecosystem.

Qatar Chamber representatives described the partnership as evidence of the country’s ability to attract international companies and support entrepreneurship, innovation, and strategic investment in forward-looking industries.

A Boost for Qatar’s Startup Ecosystem

GRO’s decision to move its headquarters to Doha comes as Qatar continues to build momentum as a destination for startups, venture capital, and technology-focused businesses.

The deal reflects the growing impact of platforms such as Web Summit Qatar in connecting international founders with local investors. It also supports Qatar’s broader economic diversification agenda by encouraging high-growth companies to establish operations in the country and use it as a launchpad for regional expansion.

With its AI-driven financial assistant, privacy-focused architecture, and family-oriented features, GRO enters Qatar’s startup ecosystem at a time when fintech, artificial intelligence, and digital trust are becoming central themes in the region’s technology landscape.

For GrowthX Capital, the investment represents an early signal of its ambition to back companies with global potential. Al-Hajri has expressed confidence that GRO could eventually become a unicorn, positioning the startup as one to watch within Qatar’s expanding innovation ecosystem.

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